3 Powerful Words That Will Increase Your Sales

Words have power with the ability to make someone happy or unhappy. Words could go beyond creating happiness or unhappiness as published in Huffpost by Dr. Hyder Zahid an extract from Yehuda Berg that words are the single most powerful force that we human have. Our words have energy and power and precisely have the ability to help, to heal, to hinder, to harm, to humiliate and to humble. The choice is in our hands to utter the rights word at the right time.  

Guess what is the most powerful weapons that human beings has? The tongue has no bones but it has the power and strength to stimulate someone’s mind or break someone’s heart, so use it well. Words are amazing which could either unite or divide people. Words have values to trigger someone’s mood or emotion. Some words could either change someone’s life or destroy someone’s motivation. Powerful words can create and strengthen someone’s inner belief system. Your definition of the words plays a vital role in your reality of life. Words can change everything inside a man or woman by capturing and penetrating their positive words. Some of the most powerful forces are the words we use in our minds continuously to define and identify ourselves.  Powerful words are like feeders to the mind and heart. Some words can encourage, motivate or even transform someone’s life. A single phrase could change someone’s life forever. Some words could make people to be excited and cheerful but words could hypnotize people. Patrick Alain written in his book “The Leader Phrase Book” that by learning powerful words you can command and always stay ahead of others. Many successful people are stimulated by some popular quotes which they learned from books or seminars.

The Law of Language is intrinsic and plays a perpetual role in your life. Many people are the victim of powerful words which make them passively being influenced in the course of life. We are a product of words embedded in our mind since young. Og Mandino in his book “The Greatest Salesman in the World” quoted that in sales line, powerful words can manifest prospects into clients. These words will be revealed in this article and continue reading for

 your own benefits.

 

Danny Wang of tenfold wrote an article quoting that certain words can trigger probable actions in people. Some words can inspire hearers to open up and accept suggestions. However, some words can initiate conflict and becomes to root of being defensive and cautious. Therefore, being a sales person it’s important for you to prudently choose the words that can trigger a feeling or emotion and contribute the most in creating an impact of your message. Neil Carson supported this statement in his book called “It s All in the Words: And

 the Negative Affect They Have on Your Sales 

”.

In this article, I will be sharing of three words that are most compelling to people and very useful for sales people. Regardless, on the type of product you sell, these 3 words are so powerful and can make people to take immediate action. These words trigger someone’s emotion and communicate to their minds. These three words have energy to create the inertia and momentum in a person. These words are meant to help you to increase your skill of sales conversion.

Let us now learn on the 3 powerful words that you should not miss out in your conversation to emphasize important factors towards a sale.

 

1. “You” (or Name)

The most important word in English language is “you”. People need to fulfil their needs before they want to fulfil other people’s needs. People care of themselves first before others. In your sales pitch, the usage of the word “you” or the name of the person should be used, repeatedly. Prospects want to know more of their benefits rather than anything else. Focus on the prospect’s benefits, rewards, choices, alternatives and freebies. Focusing on the listeners or readers can make your delivery more effective. In 1936, Dale Carnegie wrote in his book “How to win friends and Influence people” that our names are the sweetest and most important sound to us. In a sales presentation, it’s significant to use their names and remembering people’s name is a compliment. Finding shows that remembering someone’s name is seen as a compliment. Complimentary liking would help you more likely to help you, purchase from you and be open to you.  

“Remember that a person’s name is to that person the sweetest and most important sound in any language”

                                                                                    - Dale Carnegie

 

2. “Because”

The second most compelling English word which you must include in your presentations or writings is the word “because”. Including “because” can improve your persuasive approach on marketing your products or services. If you are able to provide the “reason why” they should follow or take action as suggested by presenter. In 2012, social psychologist, Ellen Langer tested on the power of this single word in an experiment on using a copy machine – Xerox.

In this experiment, Ellen being the experimenter tried to cut the queue at a Xerox copy machine by using three different scripts:

Script 1 : “Excuse me, I have 5 pages. May I use the Xerox machine?”

Script 2 : “Excuse me, I have 5 pages. May I use the Xerox machine because I’m in a rush?”

Script 3 : “Excuse me, I have 5 pages. May I use the Xerox machine because I have to make some copies?”

 

The result is as in Graph 1: Ellen Langer Xerox Experiment

Script 2 and Script 3 had showed positive results and they allowed Ellen to cut the queue and use the copy machine because she gave them the reason why she needs to cut the queue. Presenting a request with a reason is high likely to be complied by strangers. The word “because” validates adequate trigger for a certain action. Selling a product or service with satisfactory reason would make your prospect or buyers to initiate an action to buy or subscribe. When you are able to provide solution to buyers in achieving their expected outcome, they will be persuaded.

Give a reason for each fact you are presenting to your buyers. Writing in social media or websites provides more evidence on the benefits they are going enjoy using the term “because”.

 

3. “Now”

In sales conversations, creating an urgency to a purchase or subscribe to services is vital. The third one is the word “Now”. Be clear and precise on the importance of taking action now instead of later. Display the benefits of getting the product or service at current time. You should make your buyers to make immediate decisions and keep you waiting too long. Incorporate the word “Now” would be great suggestion in creating an urgency to enjoy the reasonable and exclusive benefits with immediate effect.

 

Using the right words with the right people, a salesperson can break the pattern of metaphorical “communication wall” hidden in the mind. This wall has a loophole for you to penetrate by inserting the words at the right time and win the sales game. Shelle Rose Charvet shared in her book “Words That Change Minds: The 14 Patterns for Mastering the Language of Influence” on the “communication wall” and teaching on the usage of right words using LAB Profile.